Trying to get links from popular influencers? Here are 3 top tips
Finding ways to drive more organic traffic to your website should be one of your main marketing goals. With all of the competition online, getting a consistently high ranking on the Google search engine results pages (SERPs) can be difficult. One of the main things you need to do to accomplish this goal is to develop a link-building strategy; not only will you need to create both inbound and outbound links in your own content, but you’ll also need to make it easy for popular industry influencers to link to your website.
If you’re having trouble developing a link strategy, check out these great ideas for getting started. As you start to build this strategy, you need to focus on creating content that will be liked and shared by influencers. A recent study found that over 49 per cent of online consumers look for influencer recommendations before making a purchase. This is why attracting attention from relevant influencers can be so important. Here are some things you need to consider when trying to get links from them.
1. Creating custom visuals is a must
Keeping modern consumers engaged takes a lot more than just a well-written blog. You’ll also have to focus on creating customised and attractive visuals to put into your content. There are many cases where popular influencers use the visuals from another blog, and just cite the source because they don’t have time to create a custom picture or infographic on their own. Getting your images posted on an influencer’s website or social media page can increase the traffic to your website substantially.
Making your images and infographics visible on the tools that influencers use to search for this type of media is a must. This means you need to make sure that your custom content shows up on Google Images and Pinterest. Many influencers also use formats like Slideshare and Flickr to find appealing images to use in their blogs/social media posts.
2. Create an aggregate listing of useful stats and data
If you go on any influencer’s website and look at their blogs, you will notice one major trend. In most cases, each of the blogs you read will feature useful statistics and helpful data about the topic being covered. When writing this content, an influencer will scour the Internet in search of little-known stats and facts about the subject they are using for their blog.
Taking the time to gather and post blogs with a list of industry-specific stats and data is a great idea. By doing this, you can get links from influencers who use this information in their content. While it will be difficult to rank for commonly used terms like statistics, charts, and graphs, you need to give it your best shot, and the smaller the niche, the easier it’ll be. Getting your aggregate lists of data and stats to the first page of Google can substantially increase the number of links you receive from influencers.
3. Ask for a review of your company’s products/services
There are a number of influencers online that have gained popularity by giving unbiased and thorough reviews of various products and services. These influencers are always looking for new products/services to review, which is why you need to reach out to them with an offering. While it will take some time for a popular influencer to get to your review, it is worth the wait.
Generally, an influencer doing these types of reviews will provide their readers with a link to your website. This well-placed link can help you increase organic traffic to your website with ease.