Introduction
- Most recurring backlinks
Industry
- Arts & Entertainment
- Autos & Vehicles
- Beauty & Fitness
- Business & Industry
- Career & Education
- Finance
- Food & Drink
- Health
- Shopping
- Tech
- Travel
- Key Takeaways
Methodology
Foreword:
This study aims to find the best publications in the UK and US for outreach by identifying which produce the most outbound links across different sectors, or overall. We analysed more than 1m backlinks in 11 popular sectors.
From these findings, public relations and outreach professionals can see which websites are the most likely to create articles in each of these sectors.
While links aren’t categorised by follow or nofollow, all sectors have been carefully researched by industry experts, and all sources relying on affiliate, forum-based, or sponsored links have been excluded where possible.
While the data presented here has been significantly cleaned for analysis, you’re able to download the raw data on each individual page for your own study. Please find our full methodology inside.
Methodology
SimilarWeb provided to us a seedlist of URLs across different sectors in the UK and US markets.
Of these, we sorted by monthly traffic, and eliminated the top 500 in each sector, which commonly included sites like Google, YouTube, and Wikipedia, which would throw off results.
We then used the next 500 URLs in each sector as the source list for this study.
For each URL, we used Ahrefs (who provided us with credits for this study) to find the first 120 domains referring to it. This number was selected as higher numbers have no upper limit in terms of time and expense to monitor (a single domain may have 2000 referring domains or more) and provide no significant benefit in terms of accuracy.
The end figures, displayed in this study, refer to how many times each publication appeared among these referring domains.
The UK/US split is determined by how many .co.uk and .com addresses listed each publication as a referring domain. That is, if example.co.uk in the Arts & Entertainment sector had Buzzfeed as a referring domain, Buzzfeed was counted once towards UK results in that sector.
Of the list created, we then made major efforts to clean the top results of PR tools, URL-resharing sites, forums, and user-created content. The top 10 results in each industry were then manually curated by a small panel of experts in the industry to remove sites where links were primarily nofollow, to give a better indication of sites frequently offering follow links.
Tech UK has been excluded due to low quality results with too few entries to build an effective analysis.
Most recurring backlinks
The chart shows which publications provide outbound links to the most domains, with a larger size representing a higher number.
Forbes
Forbes’ large number of outbound links may be due in part to contributor content. They do have a slightly more rigorous process than sites like BuzzFeed for recruiting contributors, and training sessions are provided, so for the purposes of this study, it has been retained.
Moreover, Forbes is well-known and a prominent media presence with wide-spread interests, and links included are still very valuable.
Forbes links are most prominent in the Career & Education and Health sectors where it is the number one publication for linking.
Evening Standard
Number one option for Auto & Vehicles and Business & Industry as well as Shopping, it’s also the UK number 1 for Career & Education, Finance, Food & Drink, Health, and Travel, and number 2 in the UK Arts & Entertainment, Finance, Shopping, and Travel areas, making it a reliable site for all niches.
It’s also worth noting that it’s a UK-based publication – online sites of UK newspapers were remarkably prominent in the results, especially compared with the US equivalent, which only appeared in the form of the New York Times.
And unlike either Forbes, there are no user-contributed materials involved, meaning all outbound links are from articles written by staff.
BuzzFeed
BuzzFeed – despite its focus on Arts & Entertainment (where it’s the overall top-linking result), is actually a remarkably wide-ranging publication, with outbound links in the majority of sectors – including Food & Drink, where it also holds the top position.
Analysis
Domain
Backlinks
1forbes.com
2180
2standard.co.uk
2060
3buzzfeed.com
1855
4nytimes.com
1681
5theguardian.com
1678
6finance.yahoo.com
1604
7mumsnet.com
1164
8news.yahoo.com
1152
9bloomberg.com
1126
10independent.co.uk
871
11appadvice.com
805
12arstechnica.com
771
13businessinsider.com
766
14ssense.com
739
15bbc.com
696
16telegraph.co.uk
673
17vice.com
668
18bustle.com
646
19allwomenstalk.com
641
20getsurrey.co.uk
613
21techcrunch.com
589
22anandtech.com
584
23popsugar.com
558
24birminghampost.co.uk
556
25cnet.com
538
26businessinsider.fr
506
27essexlive.news
497
28hinckleytimes.net
472
29cambridge-news.co.uk
449
30leicestermercury.co.uk
441
31getwestlondon.co.uk
438
32cnbc.com
430
33theodysseyonline.com
429
34thesun.co.uk
422
35metro.co.uk
409
36lonelyplanet.com
407
37gizmodo.com
404
38kentlive.news
388
39seekingalpha.com
368
40elpais.com
367
41cbsnews.com
353
42express.co.uk
348
43entrepreneur.com
345
44nottinghampost.com
344
45fastcompany.com
324
46goodhousekeeping.com
322
47coventrytelegraph.net
317
48hubpages.com
308
49thrillist.com
306
50latimes.com
305
51derbytelegraph.co.uk
302
52theculturetrip.com
296
53theknot.com
291
54ameblo.jp
287
55today.com
281
56nbcnews.com
274
57refinery29.com
269
58bizjournals.com
268
59bbc.co.uk
265
60sheknows.com
265
61iheart.com
265
62usatoday.com
257
63brit.co
256
64timeout.com
238
65hercampus.com
232
66advrider.com
231
67marketwatch.com
231
68wsj.com
229
69broadwayworld.com
226
70cosmopolitan.com
222
71livestrong.com
210
72thetimes.co.uk
207
73sfgate.com
207
74chron.com
206
75wired.com
203
76straightdope.com
201
77chowhound.com
197
78thekitchn.com
190
79theatlantic.com
182
80thedailymeal.com
172
81tripsavvy.com
171
82marketscreener.com
165
83spoonuniversity.com
165
84eater.com
160
85venturebeat.com
156
86dailymotion.com
148
87burtonmail.co.uk
143
88babycentre.co.uk
141
89lifehacker.com
138
90birminghammail.co.uk
138
91healthline.com
137
92washingtonpost.com
135
93vox.com
133
94ajc.com
132
95fool.com
131
96azcentral.com
129
97slate.com
129
98cheatsheet.com
128
99jalopnik.com
126
100countryliving.com
126
101aol.com
125
102greatist.com
125
103crewechronicle.co.uk
125
104londonist.com
125
105lifehack.org
123
106thestar.com
122
107ibtimes.com
121
108parade.com
120
109qz.com
120
110nationalgeographic.com
118
111honestjohn.co.uk
117
112apartmenttherapy.com
116
113aol.co.uk
116
114rd.com
107
115autoblog.com
104
116stylist.co.uk
102
117insurancenewsnet.com
101
118inews.co.uk
100
119elle.com
96
120benzinga.com
95
121visitbritain.com
94
122harpersbazaar.com
88
123naturalnews.com
88
124style.yahoo.com
87
125macrumors.com
86
126lovetoknow.com
85
127slashdot.org
85
128digitaljournal.com
84
129allure.com
84
130ft.com
83
131thecaterer.com
83
132glamour.com
83
133self.com
80
134everydayhealth.com
80
135thewestmorlandgazette.co.uk
79
136mirror.co.uk
78
137engadget.com
78
138thisismoney.co.uk
77
139newsshopper.co.uk
77
140bimmerpost.com
76
141womenshealthmag.com
76
142zdnet.com
75
143thecut.com
73
144wizaz.pl
72
145edweek.org
72
146accringtonobserver.co.uk
72
147macclesfield-express.co.uk
71
148e90post.com
67
149thenextweb.com
67
150outandaboutlive.co.uk
66
151teenvogue.com
66
152elitedaily.com
65
153motoring.co.uk
64
154onrec.com
63
155loughboroughecho.net
57
156bedfordshire-news.co.uk
55
157mindbodyease.com
53
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